Why do you only sell online?
The Bionic Runner is AUD$1490, because we sell it online, direct to you. If we went through a traditional distributor and retail channel, the price would be over $2800.
So, would your rather pay a lot more just to purchase a Bionic Runner from a retail store? We didn’t think so, and what if the only store that supplied it in your region wasn’t in your city – then what? You would probably still have to purchase it online anyway.
We wanted the Bionic Runner to be available at an affordable price worldwide from day one. Its one of the reasons why we made the original frame fold, so we could fit the Bionic Runner into a box small enough to ship through regular parcel services.